Google Penguin 4.0 Update-What Is It All About?
Finally, the wait is over, because the new Google Penguin 4.0 update is now available.
What is penguin?
The first penguin update was first launched in April and in the year 2012. Penguin was made to get websites that are spamming the search results. Especially those websites that are using scheme links to manipulate the rankings in search results. Penguin removes inorganic links. Before these inorganic links were devalued and may need to be replaced so it can be recovered in the search rankings. The recovery process before can really take time. That is why it is really good that there is a penguin update.
Penguin 4.0 is the newest and the last penguin update.
Here are the newest features of Penguin 4.0:
All of the websites all over the world will experience the same impact of penguin 4.0, because they were released in all of the countries all over the world at the same time.
The new penguin 4.0 update is now real time. This actually means that every time google updates the rankings of every page changes and even its information. So any action that is done on the site can easily and quickly be noticed even if it is positive or negative.
Since the new penguin 4.0 is now real time you can easily and quickly recover from the Google penalty. You will quickly see results, if you improve and remove the harmful links on your website and when google is done recrawling your website.
The new penguin is not a filter but is a part of the core algorithm of Google. This is actually the reason why there will be no more penguin update. This is why you will just need to regularly check
the backlink profile of your website.
The new Penguin 4.0 update is more granular. Which means that the algorithm is more focused on certain pages that has bad and toxic links instead of focusing at the whole website. This is why you must regularly check the pages of your website.
Below are the things that you can do in order for you not to get penalized:
You need to closely check your position in SERPs. You should have email alerts so you can easily be informed in case your position changes. You should track the keywords that is used for your ranking, but other subdivision keywords.
Make sure that your backlink profile is clean and healthy. It is important that you regularly check the old and new backlinks regularly. You need to audit the backlink of your website. Because the penguin 4.0 update is much more granular.